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Our Story

Bliing was established in 2013 by two Gemological Institute of America (GIA) graduates who made a mid-career switch to pursue their passion for jewellery and design.

Our Philosophy

We strive to empower every woman to be her own artisan and narrate her story through wearable art.

Jewellery, Redefined

With the ability to create your own earring combinations on the fly, your earrings will always be on point - reflecting who are you, how you feel, at every moment.

The Unlikely Jewellers

Driven by their common passion for jewellery and design, Alex Cheng and GC Lek are two childhood friends who gave up their respective careers in law and education, to pursue an entrepreneurial dream to reinvent jewellery for the modern age.

There's always a Bliing,
For Every Moment

Complement your existing style, or go rogue, with these new gems.

2 Year Warranty
Peace of Mind
30 day returns